Impact Playbook: GivingTuesday

Whether this is your first GivingTuesday or you’re a seasoned professional, our comprehensive guide contains everything CSR leaders need to launch a successful GivingTuesday initiative.


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Join the Global Giving Movement

Created in 2012 at New York’s 92nd Street Y and incubated in its Belfer Center for Innovation & Social Impact as a day to do good, GivingTuesday has grown into a year-round global generosity movement. In 2021, GivingTuesday garnered participation from 35 million adults and brought in $2.7 billion in donations in the U.S. alone—this is a giving day you won’t want to miss! 

Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized Black Friday and Cyber Monday shopping events, GivingTuesday marks the formal beginning of the giving season. On that day, companies rally their employees to give gifts of time, money, skills, goods, and advocacy, to show that everyone has something to offer and that every act of generosity counts.

Download our GivingTuesday Impact Playbook today!

What You’re Getting in the GivingTuesday Impact Playbook




Communications Checklist & Templates


Campaign Strategy


Evaluation Tips