Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized Black Friday and Cyber Monday shopping events, GivingTuesday marks the formal beginning of the giving season. On that day, companies rally their employees to give gifts of time, money, skills, goods, and advocacy, to show that everyone has something to offer and that every act of generosity counts.

Whether this is your first GivingTuesday or you’re a seasoned professional, our comprehensive guide contains everything CSR leaders need to launch a successful GivingTuesday initiative.

Download Now



Created in 2012 at New York’s 92nd Street Y and incubated in its Belfer Center for Innovation & Social Impact as a day to do good, GivingTuesday has grown into a year-round global generosity movement. In 2021, GivingTuesday garnered participation from 35 million adults and brought in $2.7 billion in donations in the U.S. alone—this is a giving day you won’t want to miss! 


The Impact Playbook contains:

  • Program ideas
  • Communications checklist & templates
  • Campaign strategy worksheet
  • Campaign evaluation tips
  • And more!

Download the Impact Playbook today and access everything you need to start giving back and making a difference in your communities.

GivingTuesday is rooted in the simple idea that every act of generosity counts and everyone has something to give. Whether you plan to donate, volunteer in your community, or complete an act of kindness, there are ways for everyone to get involved!

Our impact Playbook will help you design an impactful campaign tailored to how and where your employees want to give. This GivingTuesday, make it easy for anyone to participate!

Make Your Impact!

What You’re Getting in the GivingTuesday Impact Playbook




Communications Checklist & Templates


Campaign Strategy


Evaluation Tips